Changing The Industry

A mission-driven company making meaningful progress has the power to trigger a movement that can transform the whole industry.

We can achieve this, by developing an ecological conscience and responsible social attitude towards ourselves and the generations to come. By implementing processes and practices that contribute to the reduction or prevention of potential risks for the environment. Our goal is to inspire, through our success, a fundamental shift toward environmental responsibility in our industry. As a result, consumers will reward us with the leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work, to prosper. To be with our brands, products and technologies, the leading trend for environmentally responsible, economically sound detergents and cleaning products that make people’s lives easier, better and more beautiful. We aim to achieve this in a sustainable and socially responsible manner, while meeting the needs of our customers.